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DTM Nurburgring 2019

Representatives from Meidanis Sofos Elastika, the official importer of Hankook Tires in Greece, together with a group customers attended the touring car series DTM race in Nürburgring, Germany, from 11 to 13 September 2019. DTM is an intense international racing competition which demands a higher level of technological standard. Premium German car brands AUDI, BMW, and Aston Martin compete to showcase their automotive technologies and driving skills. Races are held in Germany, Belgium, Italy, Netherlands and United Kingdom and are broadcast on TV in more than 175 countries. Hankook Tire is the official tire supplier to this world-class motorsports competition and has been creating a lasting impression of excellence among drivers around the world for its technological skills and strong brand value, since the beginning…

Hankook Tire and DTM extend partnership to 2023

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We are delighted to announce that our supplier, Hankook Tire (“Hankook”), has agreed to extend their partnership with DTM as its exclusive supplier for the next four years. Hankook and DTM marketer ITR have agreed on an early extension to the partnership contract, which now runs through to 2023. Hankook has been involved in arguably the most popular international touring car series as official partner and exclusive tire supplier since 2011. The new contract makes Hankook the longest-standing tire supplier in the history of international racing series. The current DTM season features racing cars based on production models from three of the world’s premium automobile manufacturers. Audi and BMW have this year been joined by luxury sports car manufacturer Aston Martin. The 2019 season has…

Ηankook Tire named “Supplier of the year 2018” by General Motors.

We are delighted to announce that for the third consequent year, Hankook Tire America Corp. (“Hankook”)  has been named, among three other tire major manufacturers, General Motors’ supplier of the year 2018. General Motors (“GM”) has recognised 133 suppliers in total which were announced during the 27th Annual Supplier of the Year Awards Ceremony and received the award for exceeding GM’s requirements by providing the highest quality of products and services. The awarded suppliers come from 15 countries overall and were selected by GM’s executives specialising in a range of sectors, such as purchasing, engineering, quality control, manufacturing and logistics. Steve Kiefer, GM senior vice president, Global Purchasing and Supply Chain, said: “We hold our suppliers to a high bar. They went above and beyond…

Meidanis-Sofos Elastika SA participates in EBRD’s advice for small businesses Programme

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We are proud to announce our inclusion in the Advice for Small Businesses Programme, run by the European Bank for Reconstruction and Development (‘’EBRD’’). The Programme aims at helping small and medium-sized businesses grow with a view to becoming genuine catalysts for their local economies and ultimately their region. As part of this Programme our company received advisory support from Kantor Managements Consultants S.A. as well as prominent members of EBRD in Greece, who shared their experience with our management team and together created a business plan in order to help our company develop a credible strategy for growth. The project was led by Angela Sofou, Managing Director, supported by Angelos Meidanis, Imports Manager, and Panagiotis Tomaras, Technical Manager. Ms Sofou commented: ‘‘We are delighted…

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